Is Telemarketing Worth It?

Telemarketing, as the name suggests, is a method of direct marketing over the telephone. With mobile numbers in their database, telemarketers choose customers with an aim to canvass their products and services and put up for sale. Normally, telemarketing is used to create awareness among business-to-business (B2B) and business–to-consumer (B2C) purpose.

Telemarketing may be done from an office, home, call center or it can be an automated call with recorded messages (often political messages). In general, people are in a misconception that telemarketing services make random calls from the numbers available in the database or in a telephone book. But the fact is that most of the organizations will survey the previous purchase history of their clients, financial information, application forms data and several relevant data is collected and analyzed. From the above analysis, they choose and list the people with highest probability of buying the company’s products.

Telemarketing profession is attracting many fresh graduates who possess good communication skills and a gratifying voice. The recruitment process is quite simple and the employee is provided with a good pay package including other benefits and compensation. Extra allowances are paid to employees working night shifts as telemarketing job comprises of endless shifts. The employees are given targets for the month and are provided with incentives if the target is achieved within the given time period.

 Few benefits of telemarketing:

• It is an important form of advertising that requires a prompt response. Telemarketing helps improve the brand value of the company. A voice mail is quite helpful in enhancing the brand value of the company. Surveys indicate that a telemarketer will reach voice mail on about 60%-95%dials depending on the industry.

• Technical issues can be explained in detail.

• Telemarketing increases the sales territory (clients nationwide or globally) of a company.

• It is an effective way to stay in touch with customers and advertise new offers and available discounts.

• With telemarketing, the company can sell products to existing clients and also to the new customers.

• Telemarketing provides vast opportunities in expanding business horizons.

Feed backs from clients indicate how well marketing materials reach the customers and help marketers in analyzing it.

Telemarketing has its own demerits as well. For instance, some people are subjected to fake schemes while some get irritating calls from companies offering loans, special offers etc. But when used appropriately, telemarketing can help the organization to increase their sales considerably. Various laws and regulations have been incorporated by the government for consumer protection and several organizations have come up with such rules and regulations that are to be followed by the employee.

For related topic you may want to read:TELEMARKETING: Don’t Just Sell Your Product. Sell Yourself Too